8 Etsy Alternatives for Selling Your Crafts (2026)

Etsy is an online marketplace where sellers list handmade goods, crafts, and collectibles. Etsy had about 87 million active buyers in the 12 months ending June 2026, according to its second-quarter 2026 shareholder letter. While many crafters and creators find success selling on the platform, it’s not necessarily the best option—or the only option—available to store owners.

This guide covers Etsy alternatives for those selling handmade or self-designed products. Some platforms let sellers build their own online store, while others are set up as marketplaces, similar to Etsy’s business model.

Shopify is a solid Etsy alternative for sellers who want to own their brand and customer data. Big Cartel is a strong low-cost option, and Amazon Handmade and Bonanza are marketplace-style options. Learn about the all below, as well as more options that may be the right fit for you.

Etsy alternatives at a glance

Store builders let sellers publish their own online store, charging them a plan price, as well as some transaction fees. Marketplaces let sellers list items on a shared site, and they charge fees on listings, sales, or both.

Etsy’s Fees & Payments Policy, updated October 5, 2026, lists a 20¢ listing fee for each item, which expires after four months, and a 6.5% transaction fee on the item price plus shipping and gift wrapping.

Etsy also charges an Offsite Ads fee of 12% or 15% on orders attributed to its advertising, capped at $100 per order. Payment processing fees vary by the seller’s bank location.

The table below compares how top Etsy alternatives sell, their starting price, and main selling fees.

Note: All starting prices listed are per month and billed annually.

8 best Etsy alternatives

1. Shopify
2. Big Cartel
3. Squarespace
4. Wix
5. Ecwid by Lightspeed
6. IndieMade
7. Bonanza
8. Amazon Handmade

1. Shopify

Shopify is a great store platform for Etsy sellers looking for more control and flexibility over their storefront. With Shopify, sellers pay no listing fees, own their customer data, and control store branding. You can even manage your Etsy listings from your Shopify dashboard, making it easy to sell on both platforms at the same time. Many Shopify merchants began their businesses on Etsy before switching platforms when they were ready to grow.

There are five ways to move from an Etsy store to Shopify:

• Copy-and-paste import
• A CSV import
• Store migration app
• Third-party migration apps
• Shopify Partner

Etsy’s CSV export includes only listings currently for sale; customers, order history, and reviews will need third-party apps in order to get transferred over.

Shopify uses different tools for Etsy and for other marketplaces:

• Shopify Marketplace Connect. Shopify’s app connects a store to Amazon, eBay, Walmart, and Target Plus, with Walmart and Target Plus in the US. It syncs listings, orders, and inventory in the Shopify admin and is free to install, with the first 50 synced orders a month free and a 1% fee on each additional one, capped at $99 a month.
• Third-party Etsy integration apps. Etsy sellers can use apps such as Etsy Integration by CedCommerce or InfoShore Etsy Integration, both with Built for Shopify status.

2. Big Cartel

Big Cartel is a store-builder made for crafters, entrepreneurs, and creatives who want to sell goods online. Big Cartel users can list up to five products using the site’s free plan, making it ideal for beginners or budget-conscious sellers with just a few products who want to avoid Etsy’s listing fees.

On Big Cartel, you can also use your own domain name and access a number of marketing tools. Shoppers buy directly from your store and can communicate with you through a contact form.

Features depend on the plan:

• Gold (free): Five product listings and one template.
• Platinum ($15 per month): Custom domain support, discounts and promotions, and a Google Shopping connection.
• Diamond ($30 per month): Everything in Platinum, plus abandoned cart recovery and automatic discounts.

3. Squarespace

Squarespace is a website builder that allows users to customize appearance and functionality using a drag-and-drop editor, rather than coding. Every plan includes selling tools and a Contacts panel for collecting email subscribers and customers.

Squarespace lets you sell online to customers from your own site, helping you avoid Etsy’s seller fees. It also gives you access to customer data, which makes it easier to interact with your audience through owned media channels, like email.

Like Shopify, Squarespace has a built-in importer for Etsy sellers. It’s a one-time import of up to 500 products at a time, and it doesn’t include download or subscription products. Etsy reviews and shipping profiles must be imported separately.

4. Wix

Wix is a website builder that lets you sell products directly to your customers. Like other options on this list, Wix has editable website templates, site hosting, and marketing tools. Building a site is free, but accepting payments and connecting your own domain requires a paid plan.

Wix lets you track orders, accept PayPal and credit card payments, create promotional coupons, and set tax and shipping rules for different locations. Its paid plans are tiered, with a basic marketing suite on Core, a standard one on Business, and an advanced one on Business Elite. Wix also has a Help Center and 24/7 customer care.

5. Ecwid by Lightspeed

Ecwid by Lightspeed has a website builder, as well as a tool that lets you add ecommerce functionality to your existing website, social media account, and other sales channels. Ecwid’s advantage over Etsy is that it allows customers to shop and purchase products from the places where they interact with you online.

For example, if you’re an artist with an existing portfolio on a compatible platform, you can add an Ecwid store to that portfolio site. Ecwid also lists a Buy Now button. If you don’t already have your own website, you can use Ecwid’s website builder, which has more than 70 templates. Ecwid’s various plans cap the number of products you can list, from 10 on Starter to unlimited on its Unlimited plan.

Selling on marketplaces through third-party apps, which may carry additional fees, starts on the Business plan. Ecwid’s pricing page names Amazon, eBay, and Walmart, but not Etsy, so syncing Etsy listings requires a third-party tool.

6. IndieMade

IndieMade is an Etsy alternative with features for artists and makers. In addition to an online store builder, you can create an image gallery, write your own blog, and add custom pages. IndieMade also lists digital downloads.

IndieMade syncs with your Etsy listings, inventory, variations, and photos between your website and your Etsy store in both directions, and you can import your Etsy listings into your IndieMade store. Variations can each have their own price, SKU, stock, and photo, and every plan has unlimited products.

7. Bonanza

Bonanza is a marketplace very similar to Etsy, where you can sell unique items such as art, crafts, and collectibles alongside other vendors. Bonanza also lists a Webstore option for sellers who want a store of their own.

Listing on Bonanza is free for your first 50 active items, with a small monthly fee per listing above that. Bonanza charges a final value fee on each sale, plus a transaction fee for sellers without a membership. You can import items directly from Etsy, as well as eBay, Amazon, and Shopify. Bonanza calculates its fees on the final offer value, which is the amount the buyer pays.

8. Amazon Handmade

Amazon Handmade is a program within Amazon’s marketplace dedicated to selling crafts and artisan goods. Makers apply to join, and Amazon uses an application and audit process before approving them.

Approved makers get an Amazon storefront and a maker profile that tells customers about them and their products. Amazon says Handmade sellers can use Fulfillment by Amazon, a service where you can store your products in an Amazon fulfillment center, and Amazon will pack, ship, and handle customer service and returns for those orders. Handmade requires a Professional selling plan, which Amazon’s pricing page lists as including Amazon Ads, an optional service with added costs.

Amazon charges a referral fee of 15% or 30¢ per unit shipped, whichever is greater. Handmade doesn’t charge listing fees, while Etsy listings expire after four months. Sellers already on Etsy can transfer their product details to Handmade.

How to choose the best Etsy alternative

When deciding between Etsy and another selling platform, compare the services based on these six criteria:

• Marketplace or store builder. Marketplaces list items on a shared site, and store builders let sellers publish their own store. Etsy, Bonanza, and Amazon Handmade are marketplaces.
• Fees. Marketplaces charge fees on listings, sales, or both. Store builders charge a plan price instead; some also add transaction fees.
• Product type. Shopify, Squarespace, Wix, and IndieMade include digital product selling on all plans; Big Cartel lists it on Platinum and Diamond, and Ecwid lists it on Venture and higher plans. Bonanza has a Digital Goods category.
• Migration. Squarespace imports up to 500 Etsy products at a time, and Bonanza and IndieMade import directly from Etsy. Shopify has CSV import, migration apps, and a customer CSV import.
• Traffic and marketing. Shopify Messaging sends email campaigns from the Shopify admin. Products published to the Shop channel can be bought in the Shop app.
• Catalog size. Big Cartel’s Gold plan includes five listings, and Ecwid’s plans cap products at 10, 100, or 2,500 until its Unlimited plan.